Casual Sportswear Market Report Reveals the Latest Trends And Growth Opportunities of this Market

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5 min read

Executive Summary

Executive Summary:

The Casual Sportswear Market research report provides insights into the current market conditions and future growth prospects in the global market. The market is expected to grow at a CAGR of 8% during the forecasted period. This growth can be attributed to the increasing demand for comfortable and stylish sportswear among consumers worldwide.

Market Trends:

Some key market trends driving the growth of the casual sportswear market include the rise of athleisure fashion, increasing health and fitness awareness among consumers, and the growing popularity of sports-inspired clothing in everyday wear. Additionally, advancements in fabric technology and the integration of smart textiles are also influencing market trends in casual sportswear.

Geographical Spread:

1. North America - The North American market for casual sportswear is characterized by a high level of consumer awareness and demand for trendy and functional sportswear. Major brands and retailers in this region are focusing on sustainable and eco-friendly practices to cater to the growing demand for ethical clothing options.

2. Asia Pacific (APAC) - The APAC region is experiencing rapid growth in the casual sportswear market, driven by the rising disposable income of consumers and the increasing popularity of fitness activities in countries like China, India, and Japan. The market in this region is highly competitive, with a wide range of local and international brands vying for market share.

3. Europe - The European market for casual sportswear is characterized by a strong emphasis on premium and high-quality products. Consumers in this region prioritize comfort, functionality, and sustainability when it comes to purchasing sportswear. Major markets in Europe include the UK, Germany, and France.

4. USA - The US market for casual sportswear is one of the largest in the world, driven by a strong culture of fitness and wellness. Consumers in the US are increasingly looking for versatile and stylish sportswear options that can be worn both in and out of the gym.

5. China - The market for casual sportswear in China is growing rapidly, fueled by the increasing influence of Western fashion trends and the rise of e-commerce platforms. Major global brands are expanding their presence in the Chinese market to capitalize on the growing demand for sportswear among Chinese consumers.

Overall, the casual sportswear market is expected to witness significant growth across different regions, driven by changing consumer preferences, technological advancements, and the increasing focus on health and fitness.

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Market Segmentation:

This Casual Sportswear Market is further classified into Overview, Deployment, Application, and Region. 

In terms of Components, Casual Sportswear Market is segmented into:

  • Nike
  • Adidas
  • UNDER ARMOUR
  • Puma
  • Columbia
  • ASICS
  • Patagonia
  • Marmot
  • THE NORTH FACE
  • Burton
  • Volcom
  • Montbell
  • Obermeyer

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The Casual Sportswear Market Analysis by types is segmented into:

  • Hats
  • Upper Garment
  • Under Clothing
  • Skirts

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The Casual Sportswear Market Industry Research by Application is segmented into:

  • Professional Athletic
  • Amateur Sport

In terms of Region, the Casual Sportswear Market Players available by Region are:

North America:

  • United States
  • Canada

Europe:

  • Germany
  • France
  • U.K.
  • Italy
  • Russia

Asia-Pacific:

  • China
  • Japan
  • South Korea
  • India
  • Australia
  • China Taiwan
  • Indonesia
  • Thailand
  • Malaysia

Latin America:

  • Mexico
  • Brazil
  • Argentina Korea
  • Colombia

Middle East & Africa:

  • Turkey
  • Saudi
  • Arabia
  • UAE
  • Korea

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Key Drivers and Barriers in the Casual Sportswear Market

Key drivers in the Casual Sportswear market include the increasing popularity of athleisure wear, growing health consciousness among consumers, and the rise of online shopping platforms. On the other hand, barriers such as stiff competition from established brands, fluctuating raw material prices, and changing consumer preferences pose challenges for companies operating in this market. Furthermore, the need for sustainable and eco-friendly practices, supply chain complexities, and the impact of external factors like economic downturns and global pandemics add to the challenges faced by players in the Casual Sportswear market.

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Competitive Landscape

Nike is a global leader in the sportswear market, founded in 1964 as Blue Ribbon Sports. The company rebranded as Nike in 1971 and has since grown to become a household name in athletic apparel and footwear. Nike's market growth has been fueled by innovative products, strategic marketing campaigns, and high-profile endorsements from athletes around the world. The company's market size is estimated to be over $30 billion, making it one of the largest sportswear brands in the world.

Adidas is another major player in the sportswear industry, known for its iconic three-stripe logo and extensive product line. Founded in 1949, Adidas has a long history of success in the market and has seen significant growth in recent years. The company's market size is estimated to be around $21 billion, making it a strong competitor to Nike.

Under Armour is a relatively newer player in the sportswear market, founded in 1996 by Kevin Plank. The company has quickly grown to become a major contender in the industry, known for its innovative products and focus on performance apparel. Under Armour's market size is estimated to be around $5 billion, showing strong growth potential in the competitive sportswear market.

In terms of sales revenue, Nike reported total revenue of $ billion in fiscal year 2020, while Adidas reported revenue of €23.64 billion in the same period. Under Armour reported revenue of $4.95 billion in 2020, showing steady growth in sales despite being a newer player in the market. These companies continue to dominate the competitive sportswear market, driving innovation and growth in the industry.

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